Welcome To Real Roar

Feed Love, Health, Happiness!

Who Are We?

Real Roar is a woman and veteran-owned business based in San Diego County, dedicated to crafting premium RAW meals for dogs and cats. Our formulations are meticulously curated from fresh meats, bones, and organs, ensuring the highest purity without the inclusion of additives or preservatives.

At the heart of our mission is a commitment to the holistic well-being of our cherished pet clientele. We strive to play a role in their prolonged, vibrant, and joyful lives.

We provide monthly deliveries throughout San Diego County and extend our services to parts of South Los Angeles and Orange County. For delivery specifics, please contact us with your address, and we will promptly confirm its inclusion in our delivery route.

Kindly note: We do not ship RAW meats or frozen products.


"I took Bodie (our 13-year-old Terrier Mix) in for a routine teeth cleaning. When the vet ran his bloodwork, his protein levels were drastically low. He was not a candidate for being put under for a cleaning. The next step was to find out what was wrong. The vet ran tests and suggested a specific kibble. After a very short time, Bodie bloated to 33lbs (he is normally closer to 18-20lbs.) He couldn’t get comfortable and he was seriously miserable. The vet drained close to 3 pounds of fluid from his abdomen and suggested a $1,800 scope procedure. I became weary when they could not tell me what the fluid was.

My wife and I talked about what to do for Bodie. By this time I was a Dog-Mom mess, thinking the worst. Then it clicked. Contact Lena at Real Roar. And boy did we! I had known her for years from a previous company we both worked for before she started her own raw pet food business.

Lena asked a ton of questions, even asking for the results of the bloodwork and the panel from the vet. We scheduled an appointment for Lena to come and meet Bodie. Lenas realistic approach and specific questions got us excited about other options. We loved her honesty and transparency. More than once she said “I’m not a vet. I can only tell you from my experiences and hearing other peoples experiences.” Within days we transitioned Bodie from kibble to a full raw food diet with Real Roar. He lost 9lbs the first week and was quickly getting back to his old self.

He is still on a full raw diet dog, as is our other 11-year-old Terrier Mix, after 4 years."

Teresa M.

"I had been feeding raw after I saw a dog at a hardware store with an amazing coat and asked the owner what they did. Found out they just fed their dog raw chickens from the store! I did some research and became convinced that a raw food diet was the way to go. Dogs and cats are carnivores by nature, so it made total sense to me to switch to raw for my cats.

We had been using a local supplier for a couple years but found the pickup of food inconvenient for us. Then my husband saw Real Roars delivery truck on the freeway and immediately wrote down the number. We contacted Lena, the owner of Real Roar, and found out even though she was based in San Diego, she makes delivers as far north as Los Angeles! We were ecstatic and started our cat on Real Roar immediately.

We have been with Real Roar for a couple years now and I have to say, not only is our cat healthy and full of energy, he will sit on the counter waiting for her Real Roar raw food meal every day." 

Kimberly K.

"We had been feeding a raw food diet to our dogs for years, but it was always a pain to find a consistent source. We used to always be on the lookout for butchers and “meat people” that we could talk into buying raw from. Then we were referred to Lena at Real Roar and fell in love with the convenience of her delivery service and the wide variety of raw diet product she offers! She puts the dogs health first above all else. And we are continually amazed at how flexible she is with her delivery schedule and dedicated to answer any questions we have.

When we switched to raw, the biggest thing we noticed is that the dog's poop doesn’t smell as bad, is tighter and more compact. While most people don’t want to talk about dog poop, it’s basically a daily checkup on how healthy your dog is. It’s the easiest, fastest, and most reliable ways for the non-vet to make their dog healthy and thriving.

Our pet family (all on Real Roar now) consists of Birdie (11 years old) who has had two knee surgeries and Cushing’s Disease, and still loves to go on walks, chase balls at the beach, and swim. Norton is 10 years old, but he acts like he’s five, still sprinting around the house with Marvel, our only 3 years old. All our dogs are healthy, active and full of energy."

Nik H.
Paleo Treats

"I am a health nut and I treat my pet’s diet the same way I treat my own. Understanding what’s good for your body means starting with a proper diet. I have been feeding my dogs a raw diet for several years after educating myself on the principals of BARF (Biologically Appropriate Raw Food.)

I have been using Real Roar for over 15 years for both raw food and bones, and my dogs are in love with eating! When people approach me in the parks about how health my dogs look (two Greyhounds, 4 years old and 6 years old), I tell them about Real Roar and that it’s all about the pet’s diet. I refer people to Lena, owner of Real Roar because of her experience. She knows the amount of food your pet needs and will set you up on a monthly delivery schedule. I respect her knowledge and know she will want what’s best for the pet first. She delivers exactly what you need to know (education) - her expertise and customized work with pets is the best."

Gerri S.

About Us

Lena Dubrovsky-Fishman

Store Owner

Real Roar is a culmination of love, passion, and a staunch belief in the power of nutrition. At the heart of our journey is Lena, who first encountered the benefits of RAW feeding at a UKC Weight Pull event. The lustrous coats of Lori's (Lena's friend) pit bulls, Rocko, Tara, and Fury, were a testament to the potential of a RAW diet. When Diesel, Lena's rescue, grappled with severe allergies, conventional solutions fell short. It was Lori's introduction to RAW that marked a transformative turn for Diesel. Not only did he exhibit vitality and a gleaming coat, but his athletic accomplishments in the UKC Weight Pull event, notably pulling over 5,300lbs, spoke volumes of RAW's benefits.

The journey didn't end there. Lena's introduction of RAW to Kilo, a frail pup, further underlined its advantages. The success stories of Diesel and Kilo became Lena's driving force. Today, from our brick-and-mortar location, Real Roar stands as a beacon of holistic pet nutrition, offering top-tier raw food, treats, and supplements for both dogs and cats. For us, and especially for Lena, the RAW diet transcends beyond just health—it symbolizes love, longevity, and overall well-being. As Lena aptly puts it, "Seeing is the key to believing!"

Join us as we feed love, health, and happiness into the lives of your furry companions, one bowl at a time.



12225 Woodside Ave Suite A, Lakeside, CA 92040

Business Hours

Monday & Tuesday - 10:30a - 6:00p

Wednesday - CLOSED

Thursday - 10:30a - 6:00p

Friday & Saturday - 11:00a - 6:30p

Sunday - 11:00a - 4:30p